How outsourcing your sales team can supercharge your revenue growth
If you're a startup or small business looking to increase your sales, outsourcing your sales team can be an attractive option. It's an effective way of scaling quickly and making sure that your target market understands what you do and why they should buy from you. However, there are many different types of sales agencies out there so how do you find one that's right for you? Crack that code, and it could be exactly what you need to grow your business fast.
Outsourcing sales is an attractive option for many startups, as well as companies looking to scale or test a new product.
Startups often have limited resources, especially when they're still in the early stages of building their brand and customer base. Outsourcing your sales team allows you to focus on what matters most--building your product and growing your business--while experts handle the rest of the process.
Outsourcing sales also makes sense if you're launching a new product or service that requires significant investment (and risk) on your part. Instead of hiring someone internally who may not be able to sell as effectively as an outside expert would be able to do, why not bring in someone who has experience working with similar products?
The "traditional" approach to sales is to build a team in-house. This can be expensive, time-consuming and produce mixed results.
If you're looking to grow your revenue, it's tempting to build a sales team in-house. After all, who doesn't want to hire their own army of reps who will work tirelessly and never ask for a raise? But there are some serious drawbacks:
Hiring is expensive--and time-consuming. You'll need to find and vet candidates for every new role on your team as well as train them once they're onboarded. This takes up valuable resources (and cash) that could be better spent elsewhere in the business.
Managing individual reps takes up even more time and resources than hiring them did! And while some managers are great at managing others' performance and helping them meet their goals, others aren't so good at these tasks--or even have bad intentions when it comes down to firing people who aren't working out well enough (or worse yet...). Either way, this adds stress onto other parts of management like payroll processing or IT support if those departments are already stretched thin because of growth pains elsewhere within the company too.
Outsourcing sales means using an experienced agency to effectively sell your product on your behalf.
Outsourced sales teams use a variety of techniques, including cold calling and email outreach, but they're also masters at building relationships with potential customers over time through social media channels or even in-person at events where there are lots of people who might be interested in buying what you're selling.
This is a cost-effective way to access the expertise of professionals without having to employ them full time, and it can be especially effective when making the transition from pre-product market fit (PMF) to finding PMF. The reason for this is that outsourcing your sales team will allow you to focus on building a product that customers want and need, rather than spending time trying to figure out how best to sell it.
Once you've found PMF, outsourcing your sales team can help accelerate growth by providing additional resources at lower costs while still allowing founders/CEOs of startups time for other important tasks like fundraising or hiring new talent.
You may be wondering, "How do I find the right B2B sales agency?" You should look for an agency that has experience selling to your target market, as well as in your industry and with customers similar to yours. But, the best sales agencies leverage marketing and sales automation technologies to create a flywheel effect to gain critical velocity for revenue.
When should you start outsourcing your sales?
The answer is simple: when you have a product that is ready to be sold.
If this sounds obvious, it's because it is. And yet many businesses get caught up in the details and lose sight of their overall objective--to sell products! So why do so many companies hesitate to outsource their sales teams? It could be because they feel like they need to keep control over the process or because they think that hiring salespeople would cost too much money (or both). If that's how you feel too, don't worry; there are plenty of other reasons why outsourcing sales could be beneficial for your business right now.
Outsourcing sales is an effective way for small businesses and startups with new products to scale their revenues quickly.
Why? Because companies that are just starting out typically don't have the cash or expertise to build their own team of in-house salespeople. Outsourcing can help them scale quickly, giving them access to more customers than they could ever reach on their own.
Outsourcing also makes sense for established businesses who want to focus on other areas of growth--like product development or marketing--while still maintaining consistent revenue streams from existing customers and prospects.
The bottom line is that outsourcing sales is a great option for startups and businesses looking to scale their revenues. It's an affordable way to access the expertise of professional salespeople without having to employ them full time. Outsourcing can also be especially effective when making the transition from pre-product market fit (PMF) to finding PMF, as well as when scaling into new markets or territories where your product may not yet be known by potential customers.